If retractable banner stands aren’t currently the primary focus of your indoor-marketing efforts at trade shows and in your storefront, it’s time to re-evaluate your strategy. Since retractable banner stands are easily packable and transportable, they are ideal for making an impact at trade shows, where you don’t often have access to your entire marketing arsenal. Not only this, but it’s their ability to be customized with stunning graphic designs that makes them effective both in trade shows and in retail locations.
Indoor marketing through carefully designed signage is a close relative to the highway billboard. The idea is to grab the attention of the passerby for just long enough that your message sticks in her memory. When done well, retractable banners are like a flash in front of the eyes: they make an impression and pique the viewer’s interest. The challenge is to make an advertising display that gets viewed from as many angles as possible, is bright and attractive enough to catch the eye, and tells just enough about your product to have the passerby asking more questions. Here are the six things you need to consider when designing a retractable banner for your indoor-marketing campaign:
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